When you offer high-caliber services to enterprises and governments, you want your brand to reflect your customers' quality. Data Society made its name by going beyond the traditional method of workforce development, creating tailored data science training programs for enterprises and governments looking to upskill their staff in critical data science skills. These trainings result in significant triple bottom line increases for corporations and mission-critical wins for organizations, leading to Data Society's unprecedented growth.
"We were fortunate enough to grow quickly over the past few years," founder. Dmitri Alder reflected. "In fact, we grew 20% during the COVID-19 pandemic. Overall, the business had been doing well because there was market demand for everything related to AI. Then, we reached a size where we needed to look the part. As a result, we hired Brllnt to do a full rebrand of our company's brand voice, website, and logo."
With a looming RFP deadline, we started our discovery process by getting to know Data Society's visionary approach to their work to develop a brand and website primed for their next level of growth - all within 12 weeks.
Data Society delivers data science training programs and AI/ML solutions that transform the way enterprises operate. Recognized by Forbes as a Top Ten EdTech company, our award-winning training, built on real-world use cases, maximizes workforce development and ROI.
We worked closely with Data Society's leadership to craft a new company positioning, values, messaging hierarchy, and key design elements to take the company into the future. The rebrand's futuristic, tech-inspired direction features the existing signature orange color, now paired with a deep purple palette to celebrate Data Society's women-owned and woman-led status.
The new logo, designed to bring the history of Data Society and its ambitions for the future together, forms an arrow rocketing into the sky when stacked, embodying the brand's rapid growth and velocity for helping enterprises realize a bright, data-driven future.
The colon is the new brand icon chosen for the mark's rich linguistic and technical history, proving the power of even the smallest character to impact and drive society. The colon is emphasized throughout the website layout and logo treatments.
Before this engagement, Data Society underwent seven website redesigns with zero return on investment. The responsive website, rebrand, and launch helped position the company as a leader in data science training.
"Previously, people would call us after looking at our website and ask us to explain what we did. On top of that, we'd never had a lead on our website in seven years. By contrast, we've received 13 leads from it last week. In other words, our ability to tell our story clearly has truly improved."
